Last Friday I went to the cinema on my own. It's something I do every now and again - especially when my husband isn't up for viewing the latest "chick flick" (this time it was Coco Before Chanel). I must say I quite enjoy going solo - you can sit wherever you want (my preference is always in the middle and slighly right of screen) and you don't have to share the popcorn.
Whilst waiting for the movie to start I was reminded of the SATC episode when Charlotte exclaims in horror "...but you can't go to the movies alone on date night" in response to Carrie's admission that she'd been to the movies on her own. Of course you can and many people do. Indeed I wasn't the only person there flying solo that night.
And so I got to thinking, would I ever go to the theatre on my own? I've never done so up until now. But why is that? Why is it any different to going to the movies sans friends? Is it because I feel that somehow theatre is more deserved of a bigger audience (and by that I mean myself and at least a plus one) or do I revel too much in the obligatory post show debate with friends?
It's ironic perhaps that for someone in marketing who is responsible for audience development that I can't even explain the logic (or lack there of) behind my own behaviour as a consumer. I guess that's is why major corporations pay the big bucks for extensive research into this very thing. So without a definative answer I think I will end this blog with the very question that inspired it... have you ever gone to the theatre alone?